Having the right delivery strategy in place is really important when it comes to eCommerce websites and online stores.
eCommerce is obviously a competitive field and that means that your checkout process, packing process and courier partnerships need to be at peak performance. That means they need to be outshining your competitors, attracting online shoppers and gaining your eCommerce site loyal customers. Without this focus, you’re likely to find that your enterprise crashes and burns.
The quality of your delivery experience and overall checkout experience are some of the most important factors when it comes to building these repeat customers. Customers won’t be satisfied with expensive, slow and sub-par delivery options. These days we’re getting used to super-fast delivery – often on the same/next day, provided for free or at a discount price. That means your shipping process has to be at the top of its game to woo potential customers and establish loyal customers.
With this in mind, let’s take a look at three of the simplest and most effective steps you can take to improve your eCommerce delivery strategy…
1. Pay attention to your inventory organisation
Getting your delivery process to run as smoothly as possible means starting at square one. And that means organising your stock intelligently.
Stock should be treated as an eCommerce site’s number one priority – not as an afterthought. When your inventory is well-managed, you’ll be able to avoid leaking money through issues such as overstock or incorrect stock. When an inventory is well-organised, everything else should come naturally. (In theory, anyway!)
Analysing your order history is a powerful tactic you can use to improve your stock management. This basically means that you look at all of the stock that you hold and Identify the most popular orders and the least popular ones. You then buy more of the popular orders, to help you ship items quickly and you try to get rid of the unpopular items, to free up space. This will help you to balance your stock and avoid overselling and underselling items.
By keeping one single inventory, you’ll be able to maintain a better grasp of stock levels and avoid any nasty customer experience hassle, where your shoppers – real people, after all – are left angry and disgruntled, taking their business elsewhere.
2. Make your packing attractive but safe
The secret of packaging is pretty simple – a package should capture the customer’s imagination as soon as they see it. This idea is normally known as ‘shelf-presence’ and it’s an important factor in customer’s buying experience with your company. Badly-packaged, late items that don’t contain the right items are one of the main reasons for angry customers returning orders in eCommerce, so you need to try to avoid this as much as possible.
With this in mind, it’s essential that your team responsible for packaging is well-trained. They should have access to materials like boxes, tapes, bubble-wrap and other packaging equipment. They should also know how to choose the right-size packaging to avoid damage and preserve looks whilst the package is in transit. Good packaging is about balance – your package needs to be secure, but not overly secure that your customer needs to pick up a blowtorch to open it! It needs to look great, but not too overcomplicated that it attracts attention from thieves.
3. Consider hiring a trusted courier
There are many benefits of signing up to an established courier, particularly when it comes to eCommerce marketing and online sales. Whilst a lot of eCommerce businesses can try to cut costs when it comes shipping, skimping on the cost of delivery can have a big impact on your ability to generate loyal customers and boost your conversion rate. Signing up for a courier service streamlines the delivery process. As soon as the package leaves the warehouse, you are no longer responsible for ensuring it arrives at the intended destination. This means that any accidental hiccups along the way, and they do happen an awful lot, are the responsibility of the courier and not the company. This not only saves a huge chunk of time – after all, less problems to deal with means more energy spent elsewhere – but it means that your team can focus on increasing conversions and growing the business in ways that really make a difference.
More than anything, customers want clear, accurate tracking information when they make a purchase with a company for the first time. Essentially, they want to make sure that they can detect any problems with a delivery as quickly as possible.
Leaving the shipping of your eCommerce store in the hands of a third-party can seem risky but can make the entire process of running a high quality eCommerce store an awful lot easier.